Kvas in the United States: Traditional Russian beverage wins Americans’ hearts
August 6, 2010 Dmitry Babych, chaskor.ru
Experts say that the world’s most popular American soft drinks will soon be battling for market share with Russian kvas, a “foamy, alcohol-free drink” that has already earned millions of dollars for local retailers.
Coca-Cola starts selling kvas in U.S.
June 29, 2010 Olga Razumovskaya, The Moscow Times
Coca-Cola has started selling kvas in New York in hope of winning over the American palate to the mildly fermented Russian drink with a peculiar crisp malt taste.
Cola wars rage on Russian market
March 24, 2010 Tim Gosling, special to Russia Now
Can beverages turn reluctant Russians around?
Pepsi, Coke and Kvas
February 2, 2010 Tim Gosling
The Western soft drink giants face challenges in continuing their expansion in Russia
Coca-Cola's New Boss Heads East
July 28, 2008 Artem Zagorodnov, RBTH
In 1959, Soviet Premier Nikita Khruschev sampled Pepsi at an exhibition with U.S. Vice President Richard Nixon. In the 1970s, the company built its first factory in the USSR, and so began the history of Western beverages in the Russian market.
