Russia Beyond The Headlines reaches the most influential, engaged and upscale audience in eight countries due to its distribution within leading newspapers. The project creates a ‘Power Cities Package,’ which includes key metropolitan areas - centers of opinion and influence - around the world.
Target Audience
Educated Affluent Readers - intellectual readers interested in global politics and economics
“Russia-watchers” - professionals with an interest in Russia
Top managers and government employees with a semi-professional interest in Russia as a global power influencing the world
Business travelers and professionals involved in international operations
International businesses with operations in Europe (not limited to Russia)
University academic centers specializing in Russian studies
The RBTH readership in The Washington Post, USA Click to expand
55-60% of The Washington Post circulation with the RBTH supplement is guaranteed to reach key influence groups:
Partners newspapers readership
The Washington Post Click to expand
Circulation
582,844 (Source : ABC / Washington Post Publisher’s Statement Oct 2009)
Readership
1,499,900*
Key Readership Facts
The Washington Post reaches almost 1 in 3 Adults (32%) in Washington DMA.*
The median age of a Washington Post reader is 51 (US adult population median is 46).
The median household income among Washington Post readers is almost twice that of the average US household. (US$110,200 vs. US$55,300)*
Washington Post readers are twice as likely as the US population to be graduates (54% vs. 26%)*
Washington Post readers are 84% more likely than the US adult population to be in professional or management positions. (46% vs. 25%)*
10.9 million adults in the USA*
3.7 million adults outside the USA*
Key Traffic Fact
1.5 million readers are from the Washington DMA – this equates to 31% - almost 1 in 3 – adults in the area – and 39% of the adult internet audience in the area.*
Key User Facts
Washingtonpost.com reaches 3 million business decision makers.
The profile of the washingtonpost.com USA audience is as follows*:
52% users are male
70% are aged 35 – 64
67% hold a college or advanced degree
37% are in professional or management situations this is 43% more than the US online population as a whole
35% have a household income of more than US$ 100,000 – this is 35% more than the US online population as a whole
* Sources : NielsenOnline NetView 3 mth averages Nov 2009 – Jan 2010, Nielsen Online@Plan Winter 2010
The Daily Telegraph Click to expand
Circulation
685,177 (ABC Feb 2010)
Readership
1,898,000 (NRS Jan – June 2009)
Key Readership Facts
53% of Daily Telegraph Readers are Male
9 out of 10 (89%) of Daily Telegraph readers are in the ABC1 social groups – the people who make decisions and have money to spend
Almost half (48%) of Daily Telegraph readers are within the important and influential 35 – 64 age group.
Almost 1 in 3 (32%) Daily Telegraph readers live in and around London.
The number of monthly unique users has grown 80 % year on year (Nielsen / TMG)
Key User Facts
52% of telegraph.co.uk users are Male
58% of telegraph.co.uk users are aged 34 – 64
telegraph.co.uk users are more likely to earn over £50k per annum and be degree educated than the UK internet population as a whole
telegraph.co.uk users are more likely than the UK internet population as a whole to make financial investments, travel regularly, buy and drive cars and source and buy products online
(Nielsen / TMG December 2009)
The Economic Times Click to expand
Circulation
651,145 (ABC Jan – June 2009)
Readership
1,750,000 (Source; Indian Readership Survey 2009)
Key Readership Facts
94% of ET readers are in Urban India
73% of ET readers are graduates or above educated
78% of ET readers are Sec AB
66% of ET readers are aged under 40.
( Source ; Indian Readership Survey 2009)
75% of all CEOs, Chairmen read The Economic Times. Tat’s nearly 4 times as many as its nearest competitor.
(Source ; Decisionmakers Survey 2006)
51% of Corporate Decisionmakres with income over US$ 200,000 a year read The Economic Times.
(Source ; Decisionmakers Survey 2006)
56% of readers are within the important and influential Metro centres are listed above (Source ; Indian Readership Survey 2009)
Growth (09-10 vs. 08-09)
Page views – 43%
User users – 17%
Visits – 8%
Key User Facts
Male:Female — 75:25
Age 25 -44 – 60%
Le Figaro Click to expand
Circulation
330.962 (Source : OJD 2010)
Readership
1,268,000 (EPIQ 2008/2009)
Key Readership Facts
60% of Figaro reader read no other French national daily newspaper
54% readers are Male.
562,000 PREMIUM readers ie high income and / or decision makers
253,000 business decision makers, including 26,000 CEOs. (Sources : EPIQ & PREMIUM 2009)
Started the new website on July 1st 2009 and from then the audience is growing every month.
The daily web traffic peak is at 9 -10 a.m. and 17-20 p.m. , because the majority of readers are state employees.
The weekly web traffic peak is on Friday and Saturday at an average of five minutes stay online.
Key User Facts
Male:Female — 75:25
Age 25 -44 – 60%
Jornal do Brasil Click to expand
Circulation
Average Weekdays: 89.000 / Sunday: 127.000
Key Circulation Fact
In 2007, following developments to content and design overall circulation of JB went up 27%, the most remarkable increase among quality papers in Brazil.
88% of copies sold are in Rio de Janeiro Capital
Italiano | 
Español | 
Français | 
India (Eng) | 
English
