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Renowned fashion house Etro celebrated a decade in Russia with a Fellini-inspired spectacle in Moscow’s Danilovsky Market
Alexey Smirnof
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An improvised catwalk, replete with towering models dressed in maverick Italian designs, emerged through the heaping stalls of dried fruits and pyramids of vegetables that make Moscow’s Danilovsky Rynok among the most sumptuous and bountiful of the city’s markets.
Alexey Smirnof
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Danilovsky Market is the oldest trade point in Moscow. Its name refers to the famous Danilovsky monastery, which is situated nearby. The monastery exists since 1282.
Alexey Smirnof
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In the medieval times all the city life was concentrated around castles and abbeys, so there's no surprise in the fact that Danilovsky Monastery soon became surrounded by trade points and other flourishing places. Consequently Danilovsky Market was emerged in the early 14th century.
Alexey Smirnof
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The models meandering through the marketplace were accompanied by live music played by the Moscow State Symphony Orchestra, conducted by Pavel Kogan. The show’s music was composed by Cesare Picco; the piano improviser and composer even performed himself at Danilovsky, perhaps his first time playing at a vegetable market.
Alexey Smirnof
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The market stalls provided a dazzling background to the famously glamorous colors of the Etro collections.
Alexey Smirnof
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What Russians adore in Italy’s Etro brand is the way it allows us to combine the incompatible in a single outfit. We love the way it consistently infuses its collections, year upon year, with the integrity of crèpe and the pathos of luxury.
Alexey Smirnof
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Etro, the renowned Milan fashion house, used the space for an innovative and Fellini-fueled retrospective of its collections on September 12th. The family-owned company is celebrating its 10th anniversary in Russia.
Alexey Smirnof
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Girolamo Etro is a passionate admirer of all that is beautiful, especially beautiful fabrics – he founded his factory for fabric production, including the best silk, cashmere, linens and cotton, in 1968.
Alexey Smirnof
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The finale was a grand parade of all the make-up artists and garment assistants on the catwalk – an idea rooted in the theatrical style of Fellini’s films such as “Amarcord” and “The Clowns.”
Alexey Smirnof
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The audience reception grew even warmer as many realized that the musical soundtrack for this farewell number featured the most frolicsome and well-loved numbers from Fellini’s films, composed by Nino Rota.
Alexey Smirnof
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The fashion-festival at Danilovsky Market ended with a Russo-Italian cultural summit – all the attendees were issued with Central-Asian-style tiubeteika head-caps.
Alexey Smirnof
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Every guest was given a huge ripe 22-lb watermelon as a souvenir of their visit to Danilovsky Market in honor of the vendors’ motto that each and every visitor ought to take something home.
Alexey Smirnof
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Prunes, apricots, tomatoes, carrots, watermelons, eggplants and sweet peppers offered an enticing backdrop to the ochre, gold and purple hues of the collection, which included floor-sweeping evening gowns, stylized Asian tunic-and-breeches outfits for ladies, and shirts with outré prints for men.
Alexey Smirnof
